[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.environ.sk\/ako-si-vybrat-ten-spravny-workshop-pre-vas\/#Article","mainEntityOfPage":"https:\/\/www.environ.sk\/ako-si-vybrat-ten-spravny-workshop-pre-vas\/","headline":"Ako si vybra\u0165 ten spr\u00e1vny workshop pre v\u00e1s?","name":"Ako si vybra\u0165 ten spr\u00e1vny workshop pre v\u00e1s?","description":"Potrebujete pre svoje firemn\u00e9 vzdel\u00e1vanie nov\u00fd impulz? Uvedomujete si, \u017ee pre v\u00e1\u0161 biznis nie je dlhodob\u00e1 stagn\u00e1cia vhodn\u00e1, no v nov\u00fdch obchodn\u00fdch trendoch sa aktu\u00e1lne v\u00f4bec ne\u0161kol\u00edte? Jednou z mo\u017enost\u00ed, ako otvori\u0165 k\u013e\u00fa\u010d k svojim … ","datePublished":"2021-10-25","dateModified":"2023-09-02","author":{"@type":"Person","@id":"https:\/\/www.environ.sk\/author\/#Person","name":"","url":"https:\/\/www.environ.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8497d718f60c891079802e88ae93b6c100d284127a9ef9549781b221f13b4bab?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8497d718f60c891079802e88ae93b6c100d284127a9ef9549781b221f13b4bab?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"environ.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.environ.sk\/wp-content\/uploads\/r4uhp6sf23y2i3f_QfSa7G.jpg","url":"https:\/\/www.environ.sk\/wp-content\/uploads\/r4uhp6sf23y2i3f_QfSa7G.jpg","height":0,"width":0},"url":"https:\/\/www.environ.sk\/ako-si-vybrat-ten-spravny-workshop-pre-vas\/","about":["Business"],"wordCount":360,"articleBody":"           Potrebujete pre svoje firemn\u00e9 vzdel\u00e1vanie nov\u00fd impulz? Uvedomujete si, \u017ee pre v\u00e1\u0161 biznis nie je dlhodob\u00e1 stagn\u00e1cia vhodn\u00e1, no v nov\u00fdch obchodn\u00fdch trendoch sa aktu\u00e1lne v\u00f4bec ne\u0161kol\u00edte? Jednou z mo\u017enost\u00ed, ako otvori\u0165 k\u013e\u00fa\u010d k svojim \u010fal\u0161\u00edm \u00faspechom, je objedna\u0165 pre seba a svoj t\u00edm kurz od odborn\u00edkov z cel\u00e9ho Slovenska. Ako si z ponuky kurzov vybra\u0165, resp. ktor\u00fd je pre v\u00e1s ten najvhodnej\u0161\u00ed?  Na kurze marketingu a digit\u00e1lneho marketingu  V\u00fdhodou (v nev\u00fdhode) je, \u017ee marketing je dynamickou oblas\u0165ou s neust\u00e1lymi zmenami vzh\u013eadom na situ\u00e1ciu na trhu. Naj\u010dastej\u0161ie sa firmy dost\u00e1vaj\u00fa \u201edo \u00fazkych\u201c, preto\u017ee sa nedok\u00e1\u017eu zhodn\u00fa\u0165 na strategickom pl\u00e1ne a na kreat\u00edvnych kampaniach. Pr\u00e1ve tieto, ale aj ve\u013ea \u010fal\u0161\u00edch prostriedkov stoja za budovan\u00edm brandu a za zvy\u0161ovan\u00edm predaja. Tu sa u\u017e hranice klasick\u00e9ho marketingu stieraj\u00fa a na rad prich\u00e1dza digit\u00e1lny marketing. V pr\u00edpade, \u017ee v\u00e1\u0161 vybran\u00fd workshop sa orientuje pr\u00e1ve na t\u00fato oblas\u0165, na kurzoch sa m\u00f4\u017eete nau\u010di\u0165 od t\u00fdch naj\u00faspe\u0161nej\u0161\u00edch market\u00e9rov, ako vylep\u0161ova\u0165 povedomie o firme a budova\u0165 siln\u00fa a spo\u013eahliv\u00fa firemn\u00fa zna\u010dku. V postupnom slede s\u00fa po tvorbe n\u00e1zvu a loga nevyhnutn\u00e9 kampane, eventy a presn\u00e9 vyhodnocovanie marketingov\u00fdch strat\u00e9gi\u00ed.   Ak\u00e9 poznatky si roz\u0161irova\u0165 na online kurze digit\u00e1lneho marketingu?  V tejto situ\u00e1cii treba rovnako vyu\u017ei\u0165 tak rozsiahly a siln\u00fd digit\u00e1lny priestor. Online kurz marketingu umo\u017e\u0148uje nau\u010di\u0165 sa a v praxi uplat\u0148ova\u0165 tie najnov\u0161ie n\u00e1stroje a trendy digit\u00e1lneho marketingu. Ide\u00e1lne je roz\u0161irova\u0165 si vedomosti v oblasti SEO n\u00e1strojov, v obsahovom marketingu, pri spr\u00e1ve soci\u00e1lnych siet\u00ed a pre vhodn\u00e9 zacie\u013eovanie a umiest\u0148ovanie platen\u00fdch rekl\u00e1m. Rozhodne to nie je tak\u00e9 n\u00e1ro\u010dn\u00e9, ako cel\u00e9 vyznieva. Postupne zis\u0165ujete, \u017ee prvky digit\u00e1lneho marketingu spolu s\u00favisia a \u0165a\u017eko ich odde\u013eova\u0165. A pre\u010do by ste to v\u00f4bec pre svoj \u00faspe\u0161n\u00fd biznis robili?!  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